An adventure bag for the Black Rhino Tools Brand. From research to concept, to final design. Using a local manufacturer for an 11 piece production run my bag went on to be used by the Diesel Brothers on their tv show and social media channels and was also used for marketing and branding within Black Rhino Tools.
-2016 Promotional Products
-Fall/Winter WHEELS AFIELD ad (inside back cover placement)
-2016 Trade show (design, layout graphics and POP display)
Working for Black Rhino Tools I had a great opportunity to lead the direction of many parts of the brand, its story and design.
The Goal was to create a strong edgy brand that was disruptive in the tool industry. My team first focused on research and developing a strong brand style and presence. That was then taken into the packaging department where we defined the look and feel of the brand further.
Along with packaging design and leading a team, I designed their 2016 trade show booth for Black Rhino that elevated the brand experience at trade shows, created advertisements for print publication and web. Most notably we had an add placed in Wheels A'field for the fall/winter 2016 catalog. Other projects included a team apparel line consisting of headwear, work shirts, sweatshirts and more, and a major selection of the brands promotional items like lanyards, decals, shop rags, multi tools, and plastic and steel camp cups
Black Rhino Logo wear, Work wear and promotional apparel. Designed For the Black Rhino Tools brand. Used at tradeshows, events and given to loyal customers. This was a solo project that set the basic tone for All future Black Rhino clothing to be sold at retail.
Clothing Photography by: Alex Obrien