When asked to re-design a previous years product catalog I took it upon myself to go beyond just updating products and colors. With a little collaboration, a lot of creativity and after some initial opposition we were able to create a visually interesting product that fit each of the two brands styles and elevated the look from anything that had been done before. (Client SPG for; Mossy Oak/Realtree).
I planned, directed and designed the shoot, catalog-layout and process. I also had an enormous amount of help from my team consisting of Mark Sullivan; (Industrial Designer) and Eric Butterfield; (Graphic Designer). Working together in assisting on the shoot, critiquing imagery, reviewing copy and more. They helped take this project to the next level and were my biggest help within the company when it came to doing something creative. (Thanks guys!)